Our Roots

The Urban Safari is rooted in a passion for exploration and the spirit of adventure, and began in 1998 as a series of weekend outings for the local Land Rover Club. Eventually the owners included camping, adventure, and challenge in an expedition-style tour.

After traveling to South Africa on numerous occasions, Daniel, our CEO (Chief Expedition Officer), became enamoured with the idea of safari-style travel. He started his sightseeing company with the theme, "Not Just Another City Tour!" The Urban Safari now operates in San Francisco, the Wine Country and New York City. Whether in the USA or Africa, the safari experience is one of discovery, excitement and growth.

What We Are

UR-BAN - adj. Characteristic of City Life

SA-FA-RI - n. An Overland Expedition, Especially One for Exploring; A Journey or Trip